Web 2.0 strategies often say “we can’t compete with our users, there’s too many hundreds of millions of them, and actually – collectively – they outmatch us in almost everything we do. So we’re going to bring them into our company, we’re going to let them develop the products, we’re going to let them take our technology and decide what other uses it can best be put to. And we’re not going to beat them over the head with copyright laws, because we can make so much money from the vastly increased volume of users that we get from this that it’s a virtuous circle. If we get too hung-up on controlling our data, and limiting access to our systems, and preventing people from accessing stuff “until it’s ready”, we actively prevent our community from helping us”.
Think about that: many of us, on a daily basis, are actively preventing our communities from helping us.