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	<title>Comments on: NCWest: Stage 1 complete; Farewell, European MMO Industry!</title>
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	<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/</link>
	<description>Internet Gaming, Computer Games, Technology, MMO, and Web 2.0</description>
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		<title>By: City of Heroes / Villains 2009: Running Twice As Fast To Stay At The Same Place &#171; Vicarious Existence</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-3275</link>
		<dc:creator>City of Heroes / Villains 2009: Running Twice As Fast To Stay At The Same Place &#171; Vicarious Existence</dc:creator>
		<pubDate>Mon, 02 Nov 2009 09:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-3275</guid>
		<description>[...] back through lay-offs and retrenchments, with up to 60 coming out of Europe. Some described it at the end of NCsoft MMO development in Europe. Ex-Origin heads of NCsoft West (the Garriot brothers, Peter Jarvis) were forced out in favour of [...]</description>
		<content:encoded><![CDATA[<p>[...] back through lay-offs and retrenchments, with up to 60 coming out of Europe. Some described it at the end of NCsoft MMO development in Europe. Ex-Origin heads of NCsoft West (the Garriot brothers, Peter Jarvis) were forced out in favour of [...]</p>
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		<title>By: NCWest - or how to fail the market - Games - PirateNinjas Hideout</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2717</link>
		<dc:creator>NCWest - or how to fail the market - Games - PirateNinjas Hideout</dc:creator>
		<pubDate>Mon, 23 Mar 2009 13:19:06 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2717</guid>
		<description>[...] from T=Machine wrote a good article about the latest NCSoft/NCWest re-structurs: NCWest: Stage 1 complete; Farewell, European MMO Industry! After reading it you can rather easily predict the future and (failing the way to) success for [...]</description>
		<content:encoded><![CDATA[<p>[...] from T=Machine wrote a good article about the latest NCSoft/NCWest re-structurs: NCWest: Stage 1 complete; Farewell, European MMO Industry! After reading it you can rather easily predict the future and (failing the way to) success for [...]</p>
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		<title>By: T=Machine &#187; How can we make a Europe-wide MMO Publisher?</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2593</link>
		<dc:creator>T=Machine &#187; How can we make a Europe-wide MMO Publisher?</dc:creator>
		<pubDate>Thu, 26 Feb 2009 22:00:44 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2593</guid>
		<description>[...] the end of my commentary on the formation of NC West, I added almost as an afterthought a little comment about Europe and the MMO industry:  there’s a [...]</description>
		<content:encoded><![CDATA[<p>[...] the end of my commentary on the formation of NC West, I added almost as an afterthought a little comment about Europe and the MMO industry:  there’s a [...]</p>
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		<title>By: adam</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2571</link>
		<dc:creator>adam</dc:creator>
		<pubDate>Wed, 18 Feb 2009 22:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2571</guid>
		<description>PS:

To the NCsoft Europe employee who took the time to rate this post as &quot;1/5 stars&quot;, it might be more helpful if you actually commented here with whatever your issue was ;).</description>
		<content:encoded><![CDATA[<p>PS:</p>
<p>To the NCsoft Europe employee who took the time to rate this post as &#8220;1/5 stars&#8221;, it might be more helpful if you actually commented here with whatever your issue was ;).</p>
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		<title>By: NCsoft - the silent corporation &#171; CoX TF</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2568</link>
		<dc:creator>NCsoft - the silent corporation &#171; CoX TF</dc:creator>
		<pubDate>Wed, 18 Feb 2009 14:11:34 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2568</guid>
		<description>[...] &#8220;All this waffle about becoming a unified organisation under NC West, and the reporting by bloggers and journalists that this was consolidating the subsidiaries and offices (they were already consolidated, you know) &#8230; what a load of crap,&#8221; he commented on his blog. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;All this waffle about becoming a unified organisation under NC West, and the reporting by bloggers and journalists that this was consolidating the subsidiaries and offices (they were already consolidated, you know) &#8230; what a load of crap,&#8221; he commented on his blog. [...]</p>
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		<title>By: Dr CM Wong</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2561</link>
		<dc:creator>Dr CM Wong</dc:creator>
		<pubDate>Mon, 16 Feb 2009 13:43:56 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2561</guid>
		<description>I wonder if ANet will oen day develop and re expand the portfolio to include console/multi plat games. It would be nice if GW2 was a multi plat product indeed seeing as most game development is going that way. A Multi plat MMO which is seamless could be exciting indeed.</description>
		<content:encoded><![CDATA[<p>I wonder if ANet will oen day develop and re expand the portfolio to include console/multi plat games. It would be nice if GW2 was a multi plat product indeed seeing as most game development is going that way. A Multi plat MMO which is seamless could be exciting indeed.</p>
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		<title>By: Dan Gray</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2553</link>
		<dc:creator>Dan Gray</dc:creator>
		<pubDate>Fri, 13 Feb 2009 10:08:17 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2553</guid>
		<description>I have infinitely more faith in the ArenaNet alumni,  than I do in previous leaders of NCSoft.</description>
		<content:encoded><![CDATA[<p>I have infinitely more faith in the ArenaNet alumni,  than I do in previous leaders of NCSoft.</p>
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		<title>By: Kevin Gadd</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2552</link>
		<dc:creator>Kevin Gadd</dc:creator>
		<pubDate>Fri, 13 Feb 2009 04:48:02 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2552</guid>
		<description>It disappoints me to see NCSoft&#039;s portfolio shrink even further; it means there&#039;s a lot more pressure on their remaining studios and employees to deliver faster and more reliably. I worry that this means we won&#039;t be seeing as much innovation in their individual titles because they have less of an opportunity to let &#039;safe&#039; titles like a Lineage sequel carry the bottom line while they try new things.

Having the management team be a group of people with common backgrounds and viewpoints seems like a good idea, and the ANet leadership have a pretty solid track record, but it&#039;s kind of disappointing that they decided to take one leadership monoculture and replace it with what is essentially another leadership monoculture.

If they make all the right decisions, it probably won&#039;t matter - but it seems pointless to throw out all of the previous leadership experience and expertise that they had on board in the past, on what seems to be the basis of a single failure (TR). Seeing NetDevil and Cryptic Studios move on makes me worry that they&#039;ve given up entirely on having a wide set of varied studios, though I can&#039;t really speculate as to what went on behind closed doors in either case.</description>
		<content:encoded><![CDATA[<p>It disappoints me to see NCSoft&#8217;s portfolio shrink even further; it means there&#8217;s a lot more pressure on their remaining studios and employees to deliver faster and more reliably. I worry that this means we won&#8217;t be seeing as much innovation in their individual titles because they have less of an opportunity to let &#8217;safe&#8217; titles like a Lineage sequel carry the bottom line while they try new things.</p>
<p>Having the management team be a group of people with common backgrounds and viewpoints seems like a good idea, and the ANet leadership have a pretty solid track record, but it&#8217;s kind of disappointing that they decided to take one leadership monoculture and replace it with what is essentially another leadership monoculture.</p>
<p>If they make all the right decisions, it probably won&#8217;t matter &#8211; but it seems pointless to throw out all of the previous leadership experience and expertise that they had on board in the past, on what seems to be the basis of a single failure (TR). Seeing NetDevil and Cryptic Studios move on makes me worry that they&#8217;ve given up entirely on having a wide set of varied studios, though I can&#8217;t really speculate as to what went on behind closed doors in either case.</p>
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		<title>By: Ben Zeigler</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2551</link>
		<dc:creator>Ben Zeigler</dc:creator>
		<pubDate>Fri, 13 Feb 2009 02:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2551</guid>
		<description>Having been peripherally involved with NCSoft for about 4 years, I have to say it&#039;s about time. Of course, moving slowly was always what NC West was best at, so it&#039;s not particularly SURPRISING it took this long to reorganize. I&#039;m very curious to see how the Arena.net team does at this.</description>
		<content:encoded><![CDATA[<p>Having been peripherally involved with NCSoft for about 4 years, I have to say it&#8217;s about time. Of course, moving slowly was always what NC West was best at, so it&#8217;s not particularly SURPRISING it took this long to reorganize. I&#8217;m very curious to see how the Arena.net team does at this.</p>
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		<title>By: Geri Khan</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2550</link>
		<dc:creator>Geri Khan</dc:creator>
		<pubDate>Fri, 13 Feb 2009 00:16:21 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2550</guid>
		<description>jinstevens - I think you&#039;re thinking of this -&gt; http://www.mcvuk.com/news/33184/UK-industry-off-to-a-flyer-in-2009


Speaking as a CoH EU player, I&#039;ve found this to be something of a disaster. Our last community rep has lost his job, there haven&#039;t been French or German reps for months, and now there&#039;s NO-ONE left to mod the EU CoH forums.

One of the things that&#039;s disappointed the players the most is the lack of statements to them regarding what&#039;s going to happen with the EU servers, forums and characters. Will things continue as before with new reps working in the USA now, will we be merged into the USA servers, or will everything go the way of Tabula Rasa? Nobody knows, and it seems NC is still deciding.

We understand that these things can&#039;t be decided immediately. A lot of NC Europe&#039;s staff have been offered new positions in the USA and they won&#039;t be able to make any decisions until they know what staff they retain. But the fact that nobody has been able to set the players minds at rest with just a vague statement makes this look, to some of us, like a rush job and a snap decision. Had this been planned more throughly, there would have been prepared statements to keep the fans content, but instead its caught a lot of NC staff by surprise and we players feel forgotten in the chaos. But hey, I&#039;ve never worked at a MMO company, so what do I know...

Of course, any inconvenience the fans feel is going to pale in comparison to the staff who just lost their jobs. My condolences if you&#039;re reading this.</description>
		<content:encoded><![CDATA[<p>jinstevens &#8211; I think you&#8217;re thinking of this -&gt; <a href="http://www.mcvuk.com/news/33184/UK-industry-off-to-a-flyer-in-2009" onclick="javascript:pageTracker._trackPageview('/outbound/comment/http://www.mcvuk.com/news/33184/UK-industry-off-to-a-flyer-in-2009');" rel="nofollow">http://www.mcvuk.com/news/33184/UK-industry-off-to-a-flyer-in-2009</a></p>
<p>Speaking as a CoH EU player, I&#8217;ve found this to be something of a disaster. Our last community rep has lost his job, there haven&#8217;t been French or German reps for months, and now there&#8217;s NO-ONE left to mod the EU CoH forums.</p>
<p>One of the things that&#8217;s disappointed the players the most is the lack of statements to them regarding what&#8217;s going to happen with the EU servers, forums and characters. Will things continue as before with new reps working in the USA now, will we be merged into the USA servers, or will everything go the way of Tabula Rasa? Nobody knows, and it seems NC is still deciding.</p>
<p>We understand that these things can&#8217;t be decided immediately. A lot of NC Europe&#8217;s staff have been offered new positions in the USA and they won&#8217;t be able to make any decisions until they know what staff they retain. But the fact that nobody has been able to set the players minds at rest with just a vague statement makes this look, to some of us, like a rush job and a snap decision. Had this been planned more throughly, there would have been prepared statements to keep the fans content, but instead its caught a lot of NC staff by surprise and we players feel forgotten in the chaos. But hey, I&#8217;ve never worked at a MMO company, so what do I know&#8230;</p>
<p>Of course, any inconvenience the fans feel is going to pale in comparison to the staff who just lost their jobs. My condolences if you&#8217;re reading this.</p>
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		<title>By: jinstevens</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2549</link>
		<dc:creator>jinstevens</dc:creator>
		<pubDate>Thu, 12 Feb 2009 22:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2549</guid>
		<description>Excellent point about Europe needing a strong game publisher. Also agree that NCSoft missed the boat. Isn&#039;t Britain the #2 gaming market in the world now, supplanting Japan (can&#039;t find the link right now, but I read that a few days ago)?</description>
		<content:encoded><![CDATA[<p>Excellent point about Europe needing a strong game publisher. Also agree that NCSoft missed the boat. Isn&#8217;t Britain the #2 gaming market in the world now, supplanting Japan (can&#8217;t find the link right now, but I read that a few days ago)?</p>
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		<title>By: Dan Magaha</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2544</link>
		<dc:creator>Dan Magaha</dc:creator>
		<pubDate>Thu, 12 Feb 2009 17:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2544</guid>
		<description>Adam,

I still find it hard to believe that anyone in NC Europe or Austin didn&#039;t see this coming.   It was pretty obvious to me, back in May/June even, that chances were pretty good that Arena.Net was going to be calling all the shots, and the reason that entire departments weren&#039;t slashed immediately was to maintain service continuity until they could build redundant service departments in Seattle.  

Obviously they couldn&#039;t hide that kind of hiring within their existing GW2 and &quot;other project&quot; budgets, so they needed to push for NC West to happen.   

For better or worse, the feeling I&#039;ve always gotten from ArenaNet is that they would prefer to build everything themselves, in house, and that they are pretty sure they can do it better.   I won&#039;t comment on the veracity of that position, but as they say, it&#039;s only arrogance if you can&#039;t back it up with action.  When you can, it&#039;s bravado.

The thing that bothers me the most about the way things have gone down with this is that it feels like the failure of TR on the development side was a stone unfairly tossed around the neck of NC Austin on the publishing side, and they didn&#039;t deserve it.   From my experience, the ops and support organization in Austin was very good at what they did.  I think the baby was thrown out with the bathwater here, and it&#039;s not hard to connect the dots and see why, either.</description>
		<content:encoded><![CDATA[<p>Adam,</p>
<p>I still find it hard to believe that anyone in NC Europe or Austin didn&#8217;t see this coming.   It was pretty obvious to me, back in May/June even, that chances were pretty good that Arena.Net was going to be calling all the shots, and the reason that entire departments weren&#8217;t slashed immediately was to maintain service continuity until they could build redundant service departments in Seattle.  </p>
<p>Obviously they couldn&#8217;t hide that kind of hiring within their existing GW2 and &#8220;other project&#8221; budgets, so they needed to push for NC West to happen.   </p>
<p>For better or worse, the feeling I&#8217;ve always gotten from ArenaNet is that they would prefer to build everything themselves, in house, and that they are pretty sure they can do it better.   I won&#8217;t comment on the veracity of that position, but as they say, it&#8217;s only arrogance if you can&#8217;t back it up with action.  When you can, it&#8217;s bravado.</p>
<p>The thing that bothers me the most about the way things have gone down with this is that it feels like the failure of TR on the development side was a stone unfairly tossed around the neck of NC Austin on the publishing side, and they didn&#8217;t deserve it.   From my experience, the ops and support organization in Austin was very good at what they did.  I think the baby was thrown out with the bathwater here, and it&#8217;s not hard to connect the dots and see why, either.</p>
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		<title>By: Scott Jennings</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2543</link>
		<dc:creator>Scott Jennings</dc:creator>
		<pubDate>Thu, 12 Feb 2009 17:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2543</guid>
		<description>&gt; American’s only know how to advertise war, coke and movies

To be fair, we Americans are also quite excellent at bashing reflexively socialist, anti-entrepreneurial Europeans.</description>
		<content:encoded><![CDATA[<p>&gt; American’s only know how to advertise war, coke and movies</p>
<p>To be fair, we Americans are also quite excellent at bashing reflexively socialist, anti-entrepreneurial Europeans.</p>
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		<title>By: Broken Toys &#187; NCsoft: Follow The Bouncing Money</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2542</link>
		<dc:creator>Broken Toys &#187; NCsoft: Follow The Bouncing Money</dc:creator>
		<pubDate>Thu, 12 Feb 2009 17:16:27 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2542</guid>
		<description>[...] Martin breaks down the (not very) hidden subtext behind the recent NCsoft &#8216;restructurings&#8217;. All this waffle about becoming “a unified organization under NC West”, and the reporting by [...]</description>
		<content:encoded><![CDATA[<p>[...] Martin breaks down the (not very) hidden subtext behind the recent NCsoft &#8216;restructurings&#8217;. All this waffle about becoming “a unified organization under NC West”, and the reporting by [...]</p>
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		<title>By: Steven Davis</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2541</link>
		<dc:creator>Steven Davis</dc:creator>
		<pubDate>Thu, 12 Feb 2009 16:05:55 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2541</guid>
		<description>If anyone can/should take over Europe, it is Jagex. But, as you say Adam, its a great opportunity and I&#039;d be happy to sign up!</description>
		<content:encoded><![CDATA[<p>If anyone can/should take over Europe, it is Jagex. But, as you say Adam, its a great opportunity and I&#8217;d be happy to sign up!</p>
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		<title>By: adam</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2540</link>
		<dc:creator>adam</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2540</guid>
		<description>@Andre - bear in mind that the AN guys would have had little or no direct control over most of the issues you cite, so there is the potential, at least, for things to change drastically under the new regime. For good or ill.

As a side note, I rate them all very highly. I can&#039;t say how well they&#039;ll run a big multi-discipline multi-studio multi-national (apart from Chris, IIRC they&#039;ve all been pure development not publishing to date, and they&#039;ve all been single-studio focussed) - but I certainly have high hopes for them.

Maybe their approaches won&#039;t be appropriate, but they DO know how to run development, and run studios, and make highly-acclaimed, successful games in a very recent market (the Origin folks, for whatever reason, hadn&#039;t shipped an in-house game in a decade - the AN guys have had much much more recent experience). Who knows? But there&#039;s hope.</description>
		<content:encoded><![CDATA[<p>@Andre &#8211; bear in mind that the AN guys would have had little or no direct control over most of the issues you cite, so there is the potential, at least, for things to change drastically under the new regime. For good or ill.</p>
<p>As a side note, I rate them all very highly. I can&#8217;t say how well they&#8217;ll run a big multi-discipline multi-studio multi-national (apart from Chris, IIRC they&#8217;ve all been pure development not publishing to date, and they&#8217;ve all been single-studio focussed) &#8211; but I certainly have high hopes for them.</p>
<p>Maybe their approaches won&#8217;t be appropriate, but they DO know how to run development, and run studios, and make highly-acclaimed, successful games in a very recent market (the Origin folks, for whatever reason, hadn&#8217;t shipped an in-house game in a decade &#8211; the AN guys have had much much more recent experience). Who knows? But there&#8217;s hope.</p>
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		<title>By: Olivier CARRERE</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2539</link>
		<dc:creator>Olivier CARRERE</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2539</guid>
		<description>Maybe the reinvented Atari would be filling that void... Time will tell.</description>
		<content:encoded><![CDATA[<p>Maybe the reinvented Atari would be filling that void&#8230; Time will tell.</p>
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		<title>By: Andre</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2538</link>
		<dc:creator>Andre</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:36:28 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2538</guid>
		<description>Adam, 

Since I begun playing NCSoft titles.. I grew tired of asking for a division between EU and US. Even in support tickets.. you have to wait until the Americans wake up, to get a reply.

American&#039;s only know how to advertise war, coke and movies... they should&#039;ve left the rest to  somebody that could do it. The division is extremely necessary.. but when and if they do it.. NC at the US will go bankrupt.. because they even pay less attention to the satisfaction/profit  duo.

I don&#039;t think that Arena.net will do anything big for NCWest.. they are possibly camping and waiting for a division.. before they can zerg... You know.. like an Hostile takeover.</description>
		<content:encoded><![CDATA[<p>Adam, </p>
<p>Since I begun playing NCSoft titles.. I grew tired of asking for a division between EU and US. Even in support tickets.. you have to wait until the Americans wake up, to get a reply.</p>
<p>American&#8217;s only know how to advertise war, coke and movies&#8230; they should&#8217;ve left the rest to  somebody that could do it. The division is extremely necessary.. but when and if they do it.. NC at the US will go bankrupt.. because they even pay less attention to the satisfaction/profit  duo.</p>
<p>I don&#8217;t think that Arena.net will do anything big for NCWest.. they are possibly camping and waiting for a division.. before they can zerg&#8230; You know.. like an Hostile takeover.</p>
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	<item>
		<title>By: Andre</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2537</link>
		<dc:creator>Andre</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:21:54 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2537</guid>
		<description>NCSoft US/Europe(Now West).. failed miserably in:

Not taking care and listening to the community.. 
Almost no advertising
Looking at numbers instead of player satisfaction
Invested too much on a game that  almost everyone could see that it would fail(Tabula Rasa).
Didn&#039;t invest enough in titles like Lineage / Guild Wars.

Possible way to solve what will remain:
More &quot;gamers&quot; are needed in the ranks of the company.. not only &quot;show-off&quot; directors.
Listen to  what your paying customers say.
Effectively fight RMT and automated play
Don&#039;t launch new titles while current ones are in urgent need of attention.
Hire proactive staff
Keep customers, clients, partners, stock holders informed.

These are the basics.. everything else will come slowly.. because NCSoft&#039;s name was burnt by everyone.. not only Korea.. Korea is only the usual scapegoat.</description>
		<content:encoded><![CDATA[<p>NCSoft US/Europe(Now West).. failed miserably in:</p>
<p>Not taking care and listening to the community..<br />
Almost no advertising<br />
Looking at numbers instead of player satisfaction<br />
Invested too much on a game that  almost everyone could see that it would fail(Tabula Rasa).<br />
Didn&#8217;t invest enough in titles like Lineage / Guild Wars.</p>
<p>Possible way to solve what will remain:<br />
More &#8220;gamers&#8221; are needed in the ranks of the company.. not only &#8220;show-off&#8221; directors.<br />
Listen to  what your paying customers say.<br />
Effectively fight RMT and automated play<br />
Don&#8217;t launch new titles while current ones are in urgent need of attention.<br />
Hire proactive staff<br />
Keep customers, clients, partners, stock holders informed.</p>
<p>These are the basics.. everything else will come slowly.. because NCSoft&#8217;s name was burnt by everyone.. not only Korea.. Korea is only the usual scapegoat.</p>
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		<title>By: adam</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2536</link>
		<dc:creator>adam</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2536</guid>
		<description>I see what you&#039;re saying, but I think that the either/or thing doesn&#039;t hold sway here: if you do the European strategy properly, it&#039;s not as a zero-sum game with the other non-Asian subsidiaries. If you do end up with a zero-sum analysis, then I&#039;d say is one of the first signs that someone senior - somewhere - has screwed up.

In this *particular* context, IMHO to decide what to invest in Europe, you need to look at Europe, independent of what you need to do in US.

Either some of the people driving it have misunderstood their task / don&#039;t know enough how to do it, or some of the stakeholders have been allowed to retain their misconceptions (which the people driving it should have forced out before starting).</description>
		<content:encoded><![CDATA[<p>I see what you&#8217;re saying, but I think that the either/or thing doesn&#8217;t hold sway here: if you do the European strategy properly, it&#8217;s not as a zero-sum game with the other non-Asian subsidiaries. If you do end up with a zero-sum analysis, then I&#8217;d say is one of the first signs that someone senior &#8211; somewhere &#8211; has screwed up.</p>
<p>In this *particular* context, IMHO to decide what to invest in Europe, you need to look at Europe, independent of what you need to do in US.</p>
<p>Either some of the people driving it have misunderstood their task / don&#8217;t know enough how to do it, or some of the stakeholders have been allowed to retain their misconceptions (which the people driving it should have forced out before starting).</p>
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		<title>By: Olivier CARRERE</title>
		<link>http://t-machine.org/index.php/2009/02/12/ncwest-stage-1-complete-farewell-european-mmo-industry/comment-page-1/#comment-2535</link>
		<dc:creator>Olivier CARRERE</dc:creator>
		<pubDate>Thu, 12 Feb 2009 15:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://t-machine.org/?p=348#comment-2535</guid>
		<description>&quot;Korea still probably doesn’t quite understand how they managed to go so badly wrong with the Garriott brothers as the founders and owners of NCsoft North America, and wouldn’t dare risk another, independent, self-managing, ambitious subsidiary *anywhere* in the world&quot;

... And obviously the guys at ArenaNet have no interest in helping them understand and keep the european branch running : it&#039;s more investment and staff towards them.</description>
		<content:encoded><![CDATA[<p>&#8220;Korea still probably doesn’t quite understand how they managed to go so badly wrong with the Garriott brothers as the founders and owners of NCsoft North America, and wouldn’t dare risk another, independent, self-managing, ambitious subsidiary *anywhere* in the world&#8221;</p>
<p>&#8230; And obviously the guys at ArenaNet have no interest in helping them understand and keep the european branch running : it&#8217;s more investment and staff towards them.</p>
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