Startups: measure your attention-marketing (download)

If you’ve followed this blog for a while, you’ll have read my thoughts on the Science part of Marketing, and how much money this makes you.

As I explained recently to an Accountant, we don’t have a “business plan” for my current company, we only have a spreadsheet. A spreadsheet – done correctly – *is* a business plan, and a better plan than any you’ll ever see written down.

(NB: I’m not an accountant. I’m not a Finance Director – and never have been. I don’t even like spreadsheets; normally they bore me to death. But this is an exception. It is the only way to effectively plan and run a startup)

So I was delighted to see that Dave Stone has posted a spreadsheet to track and measure the effectiveness of your “attention” campaign – how much exposure did you get from TechCrunch et al? Was it worth it?

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