Social Games are “evil” (a.k.a: Indie Marketing 301)

I reckon this is just a case of indie developers (finally) starting to
understand the concept of “marketing” in a bit more depth than the 101
stuff.

With my PR hat on, this is great stuff: highly contentious (and
potentially dangerous) quotes – and yet, nowhere near as
career-damaging as declaring that a certain console is ****.

“Evil” is emotive, but just vague enough that you can get away with it in ways
that you can’t when you target billion-dollar brands. *ahem*.

I’d also add that – in true marketing style – this whole conversation
is about 6 months behind the curve. Which is about right for a
mass-market promotional piece – people at the coal face have moved on,
but Joe Public is still intrigued and yet to catch-up. Anyone who
still thinks Zynga is the company from “that SF Weekly article” is
living in dreamland. FB games moves much, much faster than that.

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