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Apple: “Yes, we have iPhones in stock. But you can’t buy them”

Apple UK continues to show that they don’t have a clue how to operate a retail operation.

We’ve got an app that’s demoing today and tomorrow, and it would help if I had an extra iPhone4 to run it on. So, I try to buy one from the local Apple shop.

Hi, do you have any iPhone 4’s?

“Do you want a contract?”
“Well, in that case: no. We don’t have any” ([To Other Guards] I told him we already got one)
“But … if I *do* want a contract, you’ve got some?”
“But you won’t sell me one of those, even though you have them?”

When will you have [these magical non-contract] phones?

“No idea. Maybe tomorrow. Maybe not”
“Here’s a phone number – you can call them at 9am tomorrow morning and they’ll tell you if we have any that day”
“So, I can call, and reserve one and collect it that day?”
“No. They’ll only tell you if we have one RIGHT NOW when you call – it could be gone when you get here”
“So, this number is totally useless?”
“Well … it’ll tell you whether maybe we probably might have one. We don’t do reservations any more. We used to, all the time. But then we … uh … stopped”


“Order now, in stock, ships in 24 hours”

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