MakieWorld raises $1.4m funding for digital-to-physical toys

http://gigaom.com/europe/makie-future-doll-toy-funding/

“We’re making toys using game data and 3D printing,” explains Alice Taylor, Makielab co-founder and CEO. “We call ourselves a smart toy company, and for us that means there’s a digital side to it by default.”

The company slogan is “the action doll you design”, and here’s the concept in a nutshell: you hit the Makie website and create your own avatar, choosing from a range of shapes, sizes, features and outfits — the kind of thing that’s recognizable from all kinds of MMOs, virtual worlds and kids’ games. But then comes the magic: press a button and you get your digital figure turned into the real thing, produced as a one-off in bone-white plastic using cutting edge manufacturing techniques.

Congrats!

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