Google’s Strengths & Weaknesses in 2012

In the past, I’ve had terrible advice from brilliant people. The best way to avoid that is to be careful to research the brilliant person and tailor your questions to avoid their weaknesses.

Tomorrow I’ll be meeting a bunch of people at Google London’s open day. I started by writing down a list of known strengths/weaknesses based on my knowledge and experience of the company and the people. Earlier this year I had some in depth meetings with Facebook, which gave me a fresh perspective on the similarities and differences. I think the list itself is interesting – modulo: it’s only my personal impressions:

google strengths

[comments in brackets to clarify some non-obvious points for anyone reading this]

  • innovating on the Web
  • bringing native tech to Web and making it as good as native
  • software development
  • worlds biggest/most popular search engine
  • …? focus on curation ?… [Page ranking etc is subtle curation]
  • tech brand associated with “quality”
  • massive scale advertising
  • algorithms for automating heuristic tasks (imperfect, vague domains)
  • enormous scale data manipulation
  • throwing hardware at impossible problems to make them possible [Street View]

google weaknesses

  • community [in general, but also specifically: Google Groups]
  • consumer marketing [many Googlers have said “we don’t need to; the brand is enough”]
  • building products that people want, rather than products Google staff enjoy [Wave, Buzz, Google Voice]
  • understanding consumers [Android]

2 thoughts on “Google’s Strengths & Weaknesses in 2012

  1. Pingback: T=Machine » Writing games in Korean - part 3

  2. Pingback: T=Machine » Cracking EAs Spore DRM: Joining the dots

Leave a Reply

Your email address will not be published. Required fields are marked *