Categories
games industry startup advice web 2.0

Amazon and the high-value of a low-margin business model…

Some good observations on tech business strategy here

Low-margin can still mean high-value-business:

“Most people just look at a company’s margins and judge the quality of the business model based on that, but the cash flow characteristics of the business can make one company a far more valuable company than another with the exact same operating margin. Amazon could have had a margin of zero and still made money.”

Preventing the number-1 biggest threat to a mainstream company (disruption):

“Study disruption in most businesses and it almost always comes from the low end. Some competitor grabs a foothold on the bottom rung of the ladder and pulls itself upstream. But if you’re already sitting on that lowest rung as the incumbent, it’s tough for a disruptor to cling to anything to gain traction.”

And … an idea I’d considered more seriously back when I started in iOS development. This was the perfect way to disrupt agencies (tough and unpleasant though it was):

“Not having to sweat a constant onslaught of new competitors is really underrated. You can allocate your best employees to explore new lines of business, you can count on a consistent flow of cash from your more mature product or service lines, and you can focus your management team on offense. I”

Categories
amusing fixing your desktop

Virgin Atlantic – how to get them to phone you back

Here’s the magic URL, that you can’t access directly from the site:

http://www.virgin-atlantic.com/en/gb/bookflightsandmore/bookflights/callme.jsp

Huh?

In 5+ years of flying with Virgin, their online booking system has always, every single time, failed – and redirected me to a page where I get that link to get THEM to phone ME.

(which is useful, since the evil mobile network operators don’t like Virgin’s 08-something numbers, and turn them into premium-rate bills)

It’s a pain going to the site, going through the pointless online booking, knowing that you’ll end up on the “our booking system sucks, click here” page.

So I’m blogging this so I never need to do it again!

Categories
agile games industry marketing startup advice web 2.0

How middleware (and open source) downloads ought to work – Unity3D

While upgrading Unity, I noticed the current download page is a great example of how it SHOULD be done:

Unity 4 has some … issues … with backwards compatibility – but at least they made the “need an older version?” link prominent. And how many old versions can you download?

Many!

(it goes on right back to unity 3.0)

Old versions? Who cares!

Well, that backwards compatibility thing is a *****. If you work on a project with other people, and they’re using Unity 3.5 … you SHOULD NOT (must not?) use Unity 4 (there be Dragons).

But it’s fine; Unity makes it trivial for anyone joining such a project to get exactly the version they need.

Some games middleware *cough*Hansoft*cough* companies declare that everyone must use the latest version, even if it is buggy and breaks existing projects. Or if it requires staff retraining. You must retrain EVERYONE! NOW!

(Hansoft has probably changed by now – maybe unfair to single them out. But for a long time they only allowed you to download the “latest” version, and actively deleted everything else. As soon as a new version existed, BOOM! Everything else got wiped. A happy customer I was not)

Recap

So, here we have a piece of middleware, with a download page:

  • Lives at an obvious, permanent URL: http://unity3d.com/unity/download/
  • Makes it very easy to find the download link (many open-source projects: shame on you)
  • Uncluttered webpage, and makes it easy to understand which download you want (Eclipse.org: shame on you)
  • Every version has its release notes right there, for you to click on! (Apple (every product), and Firefox: shame on you)
  • Every version has BOTH the windows AND the mac downloads (computers today are cheaper than they’ve ever been. Many people have a laptop thats Mac, and desktop that’s Windows, or vice versa. You can’t assume that the browser they’re using dictates the desktop they’ll be working from)

Designing a website to look simple is certainly a difficult and non-trivial task.

But in the case of a download page – where almost everyone has the same needs, and there are many examples to copy (plagiarise) from – it doesn’t take much. More projects (and companies) should at least try to do this.