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computer games games industry web 2.0

What Web 2.0 means for the games industry

“In reality, one size has never fit all, but when players didn’t have so many choices, they had to put up with it. Now they don’t. No longer can publishers rely on retailing strategies designed to make money by forcing players to buy what the publishers want them to buy, when and where the publishers want them to buy it. These strategies are aimed more at wooing retailers with slotting and promotion allowances than at wooing customers, and they just won’t fly anymore. In the future, retailing strategies are going to have to be like those of Amazon.com or the one-hour eyeglass shops, which are designed to sell the consumers what they want to buy. And they do it by making it easier, better, less cumbersome to do so.”