LinkedIn is running a promotion right now to get more people using their advertising platform.
It’s nicely conceived – two clicks (the first to login), and I was straight into writing an advert. Brilliant!
The advert-writing was simple, easy to understand, and fit within the top 500 pixels of the screen – really welcoming. Not at all complicated.
“And then you go and spoil it all / By saying something stupid…”
…like “your email address is dis-allowed”.
My startup doesn’t have a profile page on LinkedIn, so I can’t direct people to it. This hugely undermines the value of running and advert.
I try to create a profile. Takes a few false starts, and then:
“You cannot create a profile for a company unless you can receive an email at the same domain address as the company website”
(this is, apparently, non-negotiable)
We don’t even run a mailserver, let alone have an MX record for our domain.
SO … after lots of effort trying to convert me into a paying advertiser, LinkedIn once again shoots itself in the foot. There isn’t even an OPTION for me to sort this out – it’s just a big “fuck off!”.