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Euclideon: $2m scam for fake games tech?

TL;DR – notch reckons “it’s a scam” (I wouldn’t go that far – “scam” is a strong word, I reckon they’re just too naive/ignorant/foolish/arrogant to realise what a huge mistake they’re making)

My gut feeling is: this would be a terrible investment. By comparison, the middleware companies that sell for tens of millions of dollars usually don’t seek this level of investment until AFTER they have many licenses / sales already. Euclideon seems to be asking for money BEFORE demonstrating that any games company can do anything useful with it.

In the games industry, we have a name for this particular kind of exuberant, short-sighted claim:

“Infinite Monkey Engine”

(apologies to Demis Hassabis, a nice guy who created the term “Infinite Polygon Engine” intending it to be genuine. It backfired horribly when it turned out to have little or no value in game terms; IIRC it only shipped in “Republic: The Revolution”?)

IMHO … The Euclideon folks have shown no signs (in public) of being aware of what a complete waste of time and money their technology “probably” is. They apparently haven’t (bothered to?) spoken to any games-industry companies – this should be an absolute requirement LONG before they raise funding above the $50,000 level.

Maybe they have; maybe their own PR is a big confidence-trick – they know how misleading/wrong their claims are, and they’re just trying to keep potential competitors fooled. If so, I’d say that’s a rather … short-sighted … strategy.

More likely: they’re full of their own inventiveness, and have nowhere near enough startup / business experience to have run the analysis on *why* this tech isn’t used *any more*.

(public signs so far suggest they’ve picked up an old tech, convinced themselves it’s new and novel, and don’t realise that it’s a dead-end that the industry has already rejected)

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