…or at least tries to, when Chris Lewis comes out with quotes like this:
“you can be very confident we seek to maximise our own advantage to ensure the playing field is even, and certainly plays to our advantage”
Wait, what? An “even playing field” is one which “plays to [Microsoft’s] advantage” ? Hmm. Talk about a crushing sense of self-entitlement…
“we just want what our consumers want from us.
…
If [developers don’t give us free stuff which we don’t pay for], Microsoft reserves the right to not allow the content to be released on Xbox 360”
Wait, what? Are you saying that what “our consumers want” is to be prevented from playing the games they want to play (“Microsoft … not allow the content to be released”)?
I’ve seen a lot of bullsh*t over the years from weak-willed Marketing department employees who feel that “not saying a bad word about their boss’s / employer’s incompetence and greed” is the right way to do a job, but … this is especially bad.
I think Chris needs a bit more practice at the technique of:
“say what the person you’re trying to brown-nose wants you to say, no matter how much it makes you look like a pathetic, stupid, snivelling idiot”