Many businesses underestimate the power of a clever Pricing Model. I’m selling a new product at the moment (we’re helping schools teach children to program), so pricing models occupy a lot of my head right now.
Startups are so unsure of what model to use that they often say “anything, so long as we get sales”. They usually focus on simplicity (with a “new” product, a complex pricing model can tip people over the edge and make them “give up” on buying).
Which is fine, but a cunning pricing model can work wonders.