Background
Every Saturday, thousands of indie / hobbyist game developers publish screenshots of their in-progress games. Unlike most forms of marketing, this is:
- honest / genuinely representative (it’s actual content)
- interesting (show’s the dev’s intentions)
- exciting (pictures of games are usually more fun than words)
i.e. … it’s an amazing marketing tool.
But many game developers are screwing this up. A year ago, I posted a long list of advice, tips, and explanations – worth reading. But some devs are still misunderstanding / screwing this up. So, what should you do?