TL;DR: experienced CEO/CTO/TechDirector with long background in programming, sales, and business management (Corporate, iPhone/Android, Games, Education) looking for strategic roles in USA, UK, and Asia. After a year-out to do a post-graduate degree in Education, I’m looking for something new and exciting to do next. My primary goal is to […]
marketing and PR
23 posts
Six months ago I tweeted a handful of obvious ways that you could make the Unity Asset Store greatly more profitable. One of the Unity folk reached out to me, claimed that Unity was highly invested in improving this and asked for specific suggestions. So I wrote longer, detailed versions […]
Many businesses underestimate the power of a clever Pricing Model. I’m selling a new product at the moment (we’re helping schools teach children to program), so pricing models occupy a lot of my head right now. Startups are so unsure of what model to use that they often say “anything, […]
Why does the login URL for internet banking: http://www.hsbc.co.uk/1/2/marketing/businessinternetbanking …redirect to the newsletter for global investors: https://investments.hsbc.co.uk/article/world-selection-newsletter ? Do you *want* people to think your website has been hacked? Or do you just not know what a cool URI is? I think your VP Marketing / Marketing Director needs a […]
In the past, I’ve had terrible advice from brilliant people. The best way to avoid that is to be careful to research the brilliant person and tailor your questions to avoid their weaknesses. Tomorrow I’ll be meeting a bunch of people at Google London’s open day. I started by writing […]
So far this week, from Unity3d, I’ve received: A “personal” email asking me to respond if I want to know more about Unity4. When I replied, I got an auto-responder saying “I’m away for two weeks and will not be responding to email”; which reminded me this account manager had […]
…but they decided that only people with a Credit Card registered in USA or Canda are allowed to use it (even though it’s free). So. I’m going to repay that smack-in-the-face by not linking to it, nor naming it. Autodesk marketing: #FAIL.
I feel sorry for Toshiba; they make good products, but their marketing seems to belong to a much smaller, poorer company. Take this advert, from April 2012, when Apple is already far along with shifting their whole laptop lineup to “ultra thin” MacBook airs (rumour suggests the non-thin models will […]
Two things here: if you run any Rails site, check out the security hole ASAP if you haven’t already. You might be safe – but given that even GitHub wasn’t, I’d double check if I were you. (The Rails community seemingly isn’t patching it – and there’s nothing recent on […]
…or at least tries to, when Chris Lewis comes out with quotes like this: “you can be very confident we seek to maximise our own advantage to ensure the playing field is even, and certainly plays to our advantage” Wait, what? An “even playing field” is one which “plays to […]
I’ve known MOO for 6 years (back when they were PleasureCards), and I’ve been using them as my primary business / personal cards for most of that time. Back when they only did the PleasureCard form-factor, it was always fun to find a fellow MOO customer. Shared conversations were easy […]
ATTENTION: all game marketers: don’t do this… Hi Adam, Although we do not know one another, I notice we share many contacts on LinkedIn.com (Karl Blanks, Ben Jesson, Jason Duke, Paul Billinghurst to name but a few I’ve had the pleasure of working with). Funny; I don’t recognize those names? […]
“[with Android] We just can’t get complicated applications functioning with any kind of speed (if at all) … it’s not because we’re stupid or don’t know the platform well enough”. (From this month’s Develop – an article by the the CCO of Somethin’ Else) Develop is trade-press, for professional game […]
The focus is on facebook pages that drive commerce – which I assume means: revenue – somehow. A handy list for anyone looking for corporate FB examples: http://econsultancy.com/uk/blog/7540-101-f-commerce-examples That link is tenuous in many cases (how does “running a competition” drive revenue?), but no more so than a lot of […]
There were a few games that came up in the 10 games you should have played session at GameCamp which I’d never heard of / played. One of these was SpaceChem – sounded interesting (the 5-second description was something like “great game which teaches you how to do real Chemistry”). […]
Here’s an excellent idea: use Kinect to display clothes on people in real-time, inside a fashion retail shop: http://ar-door.com/2011/05/virtualnaya-primerochnaya-dlya-topshop/?lang=en (Scrub to 0:25 – first 30 seconds is moronic marketing-person bumf) This has huge potential: Much much faster than browsing – potential for more positive purchase decisions in less time Less […]
Why is it that these days every time a London-based “digital agency” or “mobile agency” gets hold of your email address, they IMMEDIATELY sign you up to their spam mailing list? Even some outside London have started doing this too. YuzaMobile is the most recent example – why do it? […]
Did that get your attention? In the last day or so, I’ve seen a barrage of crap on this topic – much of it ACTIVELY destructive (it’ll make your iPhone apps less successful than if you didn’t do it!). I’m not going to hotlink most of them – they don’t […]
I reckon this is just a case of indie developers (finally) starting to understand the concept of “marketing” in a bit more depth than the 101 stuff. With my PR hat on, this is great stuff: highly contentious (and potentially dangerous) quotes – and yet, nowhere near as career-damaging as […]
I had a serious customer-support problem with Skype recently, relating to money they’ve taken from me. It’s proved excessively difficult to get a response from them – surprising, considering their size, their brand, and the fact it’s a paid-for service. It raises some interesting questions over Customer Support / Community […]